Social Media & Lawyers in 2018 By Roberta M. Gubbins

Clear & Convincing Feature Article

Seven Common Mistakes

The lawyer sitting next to you at the conference is busy writing a tweet, another is taking a selfie to post on their Facebook, LinkedIn, or SBM Member Directory profile. It seems to you that everyone is busy using social media to market their practice. You could be right.

Although the legal profession has been slow to jump on the social media bandwagon, the 2017 Legal Technology Survey by the American Bar Association showed that more lawyers are maintaining a social media presence. Consider that 81% of lawyers use social media for professional reasons and that 77% reported their firms also maintain a presence.

The survey asked about practice areas and found that:

  • Employment and labor law lawyers are the most active (93%).
  • Personal injury and litigation next (84%).
  • Commercial law is third (82%).
  • Contract law is fourth (81%).

Career development, networking, and client development were the most popular reasons given for using social media.

What Social Media is Most Popular with Lawyers

The social network most used for professional purposes was LinkedIn; 90% have a LinkedIn profile, Facebook was second with 40%, and Twitter came in third at 26%. 99% of law firms with 100 or more attorneys used social media for career development while solo practitioners reflect a still impressive 81%.

The Advantages of Using Social Media

  • Social media builds relationships.
  • You will reach consumers that never come to your speaking events, read your newsletter, or view your blog. Your tweets can find new readers who will comment or retweet your message to their followers.
  • You gain name and brand recognition.
  • People come to know you by your choice of words, style of writing, and the topics you pick. Use an easy to read style, offer real information, and show them you are approachable and they will be loyal and frequent readers.
  • Use visitor analytics and reader comments to learn more about your audience. Knowing their interests will help you find topics for them.
  • You can post a link to social media on your website and your SBM profile, making it easy for readers to find you.

The Disadvantages of Using Social Media

  • Time is money and time spent on social media is not billable, which means if you start a social media platform be sure you understand that time must be set aside to continue posting.
  • Content must be written, edited, and revised.
  • Social media creates demands on your talent, so posts must be relevant to your practice and interesting to a wide variety of readers. Fortunately, you have access to many topics with the weekly e-Journal and SBM NewsLinks posted daily.
  • You lose control of your content, since everything is available for comment.

Statistics show that 81% of the surveyed lawyers thought that the advantages of social media outweighed its disadvantages. If you decide to add a social media account, you’ll be in good company.

Roberta GubbinsAfter years practicing law, Roberta Gubbins served as editor of the Ingham County Legal News. Since leaving the paper, she provides writing services to lawyers ghostwriting content for websites, blogs, and articles. She is editor of The Mentor, the SBM Master Lawyers Section newsletter.

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Celebrate Fathers! Share Your Story.

Father’s Day does not get the same overwhelming celebration as Mother’s Day. Fathers have an important role in the family and in the lives of their children. There are many quiet good  fathers and specifically good black fathers  and we  need to celebrate them . This month as we celebrate Father’s Day let’s honor and pray for fathers, who may not be perfect, but who love their children, train their children, protect their children and have good relationships with their children. The week prior to Father’s Day I challenge you to share positive comments and reflections about your father, father figures, grandfathers, mentors and committed men. Please share your story and comments.


A couple of years ago on Radio station 1200 AM in the city of Detroit, John Mason, of Mason in the Afternoon, was asking for positive reflections and comments about one’s father, grandfather or a father figure. One reflection, by a man who called into the radio station to comment, touched my heart. He stated that his father taught him many things by his actions. ” I learned how to be a father and the protector of my family from my father”, he proudly said.  He went on to  explain that “When I was about 7 years old I went “trick or treating” on Halloween with some friends”, said the caller. “ A bigger boy stole our bags. All I could remember was seeing a flash go by and jump the fence. Next thing I knew I had my Halloween bag back. It was my father who jumped that fence. He had been watching and covering me all the time”.

That story brought tears to my eyes because the actions of the father symbolized the love the heavenly Father has for us in that he watches over us and protects us. For the now grown caller it taught him how to watch over his family. Another gentleman called in and stated he “learned how to respect women because of how he saw his father respect and treat his mother”.

The admiration Kim Bracey has for her father shines through every time she speaks of him. Kim Bracey will tell you she thought her father was “God” for the longest because he provided for her and was there every time she needed him. Rene Wallace shared that her over 70 year old father , who has now passed, still talked as if this middle aged daughter was his responsibility. Jeanette Johnson’s father has been dead for over 20 years but she talks about her father frequently with love and respect. Her honor and respect for his wisdom radiates from her heart for this man who only had a third grade education, but was full of wisdom, strength, and integrity. Her father was a “good Provider” for his children and adored his wife. He owned land and property and feed neighbors who were poor. When Jeanette speaks of him you can hear and feel the respect and honor she has for him. It  touched my heart to  hear their comments.

Please share your positive experience with your father and what your relationship means to you.

Linda Fegins , The Prayer Leader or

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Mission -driven, heart-led:Stormy Wellington shares surviving the storms

Mission-driven, heart-led: Stormy Wellington shares surviving the storms

by Roz Edward

Girl Hold My Hand Event converges in Detroit, June 22-23, will feature Eric “ET” Thomas, Marvin Sapp, Chanita Foster, Annetta Powell, Dr. Missy Johnson plus national motivational speakers that will inspire others to live their dreams


“It’s not how you start, but how you finish,” is the motto of Stormy Wellington. Her beginning was indeed “stormy,” but she is now a multimillionaire living in Atlanta. She was born in New York where her mother initially wanted to have an abortionm but ultimately gave birth and named her child “Stormy” because she that felt captured her pregnancy.

Stormy Wellington refused to let her past dictate her future. “I believe that faith is power. No matter how bad things got in my life, I knew that nothing was impossible,” said Wellington. She now instills that belief system into everyone around her – which is why she created the “Girl Hold My Hand” Tour to spread the message of hope, inspiration and motivation.

The “Girl Hold My Hand” weekend is a two-day event for women to gain clarity and confidence to live their dreams. Attendees can expect networking, giveaways, study materials, local vendors, rejuvenation and more. “It’s a way to have women to connect, collaborate and celebrate each other,” said Wellington.

The first event of this kind was held in Atlanta in March. “That event was amazing and more than we expected. Feedback from everyone said it built their confidence and helped them create connections that they know will last a lifetime. We are more alike than different.  We are all wives…mothers…sisters…daughters…grandmothers…aunties…and bosses – and when we hold each other’s hand, there’s synergy and power,” said Wellington.

Detroit hosts, speakers and panelists include:

  •        Annetta Powell, serial entrepreneur, author
  •       Chanita Foster, star of BET’s “From the Bottom Up”
  •       Eric Thomas, known as “ET” The Hip Hop Preacher
  •       Bishop Marvin Sapp, Grammy-awarding winning artist
  •       Tony Gaskins, celebrity life coach and author
  •        Kimberly Jones-Pothier, known as Real Talk Kim, author and entertainer
  •     &n bsp; Bishop Sheldon McCarter, spiritual leader
  •       Sabrina Peterson, founder of Glam University
  •       Mary Sheffield, Detroit Councilwoman
  •       Fauna Burks, socialite, entrepreneur
  •       Tiffani Rose, author, entrepreneur

For tickets to the event and access to VIP luncheon, go to For sponsorship and vendor opportunities, call 888-369-GHMH (4464).

Mission-driven, heart-led: Stormy Wellington shares surviving the storms

by Roz Edward

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No Holds Barred

Write Now Literary is pleased to be coordinating a blog tour Stephanie Nicole Norris.

Title: No Holds Barred

Genre: African American Contemporary Romance


Read for free with Amazon Kindle Unlimited


Meet Stephanie

Stephanie Nicole Norris is an author from Chattanooga Tennessee with a humble beginning. Always being a lover of reading, during Stephanie’s teenage years her joy was running to the bookmobile to read stories by R. L. Stine.


After becoming a young adult, her love for romance sparked leaving her captivated by heroes and heroines alike. With a big imagination and a creative heart, Stephanie penned her first novel Trouble In Paradise and self-published it in 2012. Her debut novel turned into a four book series full of romance, drama, and suspense. As a prolific writer, Stephanie’s catalog continues to grow. Her books can be found on Amazon dot com. Stephanie is inspired by the likes of Donna Hill, Eric Jerome Dickey, Jackie Collins, and more. She currently resides in Tennessee with her husband and two-year-old son.


About the Book

Love was no longer on the menu for Camilla Augustina. After her fiancé calls off the wedding not once but twice, Camilla’s had enough. In a brazen move, she takes a new position in the windy city of Chicago; leaving her parents, friends, and ex in a bittersweet goodbye. Adapting to her new surroundings isn’t easy but as Camilla settles in a chance encounter with an infamous playboy throws her off balance and rattles her world. She hadn’t expected to be drawn so meticulously to another but denying the magnetism that lures her is a futile fight.

As President of VFC Energy, a fortune 500 company, Hunter Valentine is at the top of his game. The renowned bachelor holds no secrets about his risqué rendezvous, and his allegiance is saved for family only. However, when Hunter spots Camilla Augustina, dining alone at the breakfast hut in his building, he can’t explain the adulation that runs through his core and shakes his entire world. Lust never weakened him like this, and the inclination of love at first site was silly. But when Hunter decides to prove the sudden rapture is unreal, he may find himself enamored by love.


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3 Smart Business Investments by Pam Perry

3 Smart Business Investments You’re Probably Not Making

I get it. You’re a solopreneur – or working full-time and you want to grow your business so you can quit your job. 

You’re proud of the fact that you are building business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled your landing pages and Aweber.

But that feeling of pride that comes from doing the work yourself comes with a price. Too many small business owners are working too many hours, suffering from burnout and frustration—not because they’re not good at what they do, but simply because they’re unwilling to truly invest in their business.

And please, stop taking your own pictures. “Selfies” are not professional. GET A REAL PHOTO SHOOT.

If you want to increase your business, grow your income – you have to quit the “DIY.”

Really, it’s fear and a scarcity mindset. You gotta believe in yourself. Quit hiding. It’s time to shine! 

You’re letting a scarcity mindset prevent them from taking the steps—and making the investments—that will have a massive impact on your business.

Here are three ways to free yourself (and your business) to SOAR and SHINE:


By far the biggest objection to outsourcing you’ll hear is “I can’t afford it.” Perhaps you’ve heard—or even said it. But the fact is, if you’re a serious business owner, you can’t afford not to outsource.

The time you free up by not doing those mundane, everyday tasks is time you’ll spend more profitably, by:

  • Creating new online programs.
  • Upping your content marketing game.
  • Recording video and audio content.
  • Connecting with your audience through email and blogging.
  • Working with clients either one on one or in a group setting.
  • Or just enjoying your life!

Outsourcing should never be looked at as an expense. In fact, if you’re not getting a return on your outsourcing investment, take a hard look at what you’re outsourcing and to whom, because there is likely plenty of room for improvement. I use several VAs and they help my life; not just my business. 


Most online business owners start out using low-cost tools with limited features. For example, you might be using PayPal exclusively for product sales, and manually adding buyers to your mailing list each time you receive a payment. While that’s an acceptable solution when time is easier to come by than money, you’ll quickly outgrow it. The problem is, too many entrepreneurs fail to recognize the benefits of true automation.

Not only is trying to “make do” with a pieced-together system costing you sales, but it costs actual dollars, too. You (or your VA) will spend extra time simply getting it all to work, rather than letting the tools do the heavy lifting.

Recognize when it’s time to uplevel your marketing tools to include true funnel automation, and watch your income increase dramatically!


It is possible to build your business solely on your own. You can pay attention to what others are doing and reverse engineer their systems. You can read books and blogs and maybe invest in a few carefully chosen training programs.

But there will come a time when your growth will flat line, and you’ll struggle to reach that next level. That’s when it’s time to invest in coaching. And yes, even coaches have (and need) coaches. I have several coaches.  A coach can help you see past your own blind spots, work through the blocks that are holding you back, and build a business you love—on your own terms.

Don’t be afraid to invest in your business. Wise investments such as coaching, automation, and outsourcing will pay for themselves many times over.


Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of SPEAKERS MAGAZINE.  Inquire about Pam’s Mentoring Program

After working with Pam, her clients have been featured on CNN, TBN, The Word Network, Radio One, Oprah Magazine, Tom Joyner Morning Show, Essence, Ebony, Black Enterprise, PBS – and many other major media outlets. Her clients have been offered major publishing contracts, and have created successful full-time careers as “authorpreneurs” earning six-figures.

She is also author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and  Brand Your Ministry.

Known as the master of connecting the right people, for the right project, at the right time – Pam Perry PR works hard to help her clients brand (and get paid) like a superstar.


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Write Now Literary is pleased to be coordinating a blog tour for fiction authors Angelia Vernon Menchan, Michelle D. Rayford, Naleighna Kai and Pat Simmons. This book blast tour will run March 22, 2018.  Follow the tour here.   Book your own tour here.


About The Author

Angelia Vernon Menchan is wife, mother, nana and mentor. Since January 2006, she has published 34 printed books and an additional 124 ebooks through her small publishing company, MAMM Productions. She is also the Co-founder of Honorable MENCHAN Media, through which she has published books for 15 authors to date.  Her personal motto is, ‘There is abundance through God for all of us; we simply have to be open for our blessings.’

In 2017 she decided to add her hallmark phrase “Just LOVE” to coffee mugs and tee-shirts. This phrase has taken on a life of its own! In addition, Angelia is a prolific public speaker and mentor to women of all ages. She resides in Jacksonville, Florida with her husband and cover designer, Maurice Menchan.








About The Book

Kent and Cina Markham are returning home to start their own business with the thirteen year old son, Kente. Kent has decided that though Kente is a good kid with great grades he is too soft. To correct that he tells Cina ‘hands off’ he’s taking over from there. Cina is miffed but concedes. The thing is who is really schooling whom? Not only that who assists Cina when Kent is mostly focused on his son? Schooling His Son deals with complex father and son and husband and wife issues, realistically.

Genre:  Fiction





About The Author

Michelle D. Rayford knew she wanted to write books the moment she won a literacy contest in the fifth grade. The writing seed was planted. It only took a couple of decades for that seed to bear fruit. Michelle was never good at gardening.

Even while pursuing a degree in Business Administration, working a government job, getting married and having two daughters, the stories didn’t stop churning in her head. Some even made their way into print in the form of poems, short stories and blog posts.

Michelle lives in a Southern city where she spends any free time reading, writing, listening to 80’s music and playing NBA2K. She can be contacted at or through her website








About The Book

Adrienne always wanted a child. Too bad her husband, Logan, doesn’t.

When Adrienne decides to have the baby, her marriage is tested in new ways. Her husband’s reluctant acceptance of their son comes at a price Adrienne doesn’t know she is paying. She has the life she always wanted. So, why isn’t she happy?

Logan’s focus has always been on taking over the family law firm. Having a beautiful woman as his wife completes the picture. When a wealthy client comes to town, Logan seizes the opportunity to surpass his father and put the law firm on the map. If only he can keep his wife in line and his own secrets from coming out.


Genre: Fiction




About The Author

Naleighna Kai is a national bestselling and award-winning author of several controversial novels, contributor to a New York Times bestseller, and the E. Lynn Harris Author of Distinction. She has penned Every Woman Needs a Wife, Loving Me for Me, Was it Good For You Too?, Open Door Marriage, She Touched My Soul, Rich Woman’s Fetish and other contemporary fiction novels that plumb the depth of unique love triangles and women’s issues.

In addition to successfully cracking the code of getting published and landing a deal with a major publishing house, she continues to “pay it forward” by organizing the annual Cavalcade of Authors which gives readers intimate access to the most accomplished writing talent today. She also serves as CEO of Macro Marketing & Promotions Group which offers aspiring authors help with editing, publishing, marketing, and other services to jump-start their writing ambition. Additionally, she is Editor-in-Chief for Naleighna Kai’s Literary Café Magazine and Acquisitions editor for NK Recommends—a mail order book service that caters to a select audience. She was born and raised on the Southeast side of Chicago, the setting for most of her novels and where she is currently working on her next books: Slaves of Heaven and Mercury Sunrise.




About The Book


Michael “Magic” Arrington’s sudden fame and startling climb up the music charts skyrocketed him into the world of Hollywood glitz and glamour. While all was exciting and wonderful at the beginning, the shady undertakings of the music business caused his life to take a downward spiral, ultimately separating him from his family and his hold on reality. Then he met Maya.

Maya Gervais has completely distanced herself from her past, even going as far as changing her identity to protect her from the one man who wants her dead. She is a civic-minded lawyer who champions for clients who are victims of domestic violence and sexual abuse. So trusting someone enough to fall in love was never a consideration, especially since it could cost her much more than she was willing to give.

After the two have a chance meeting at a concert, a daring escape leads to an exploration of pain and pleasure that sets them both on the path to healing and an into an unlikely romance. However, the path to blissful happiness is never an easy one, as they both have their own demons to confront, including Michael’s jealous manager and Maya’s reluctance to deal with things she would rather forget.

She Touched My Soul is a gripping, engaging novel of loss, love, and everything in between.

Genre: Contemporary Fiction


  About The Author

Pat Simmons has penned more than thirty-five titles. She is a self-proclaimed genealogy sleuth who is passionate about researching her ancestors, then casting them in starring roles in her novels. She is a three-time recipient of the Romance Slam Jam Emma Rodgers Award for Best Inspirational Romance. Pat describes the evidence of the gift of the Holy Ghost as a life-altering experience. She has been a featured speaker and workshop presenter at various venues across the country. Pat holds a B.S. in mass communications from Emerson College in Boston, Massachusetts.




About The Book

Three sisters living in three different cities (Baltimore, St. Louis, and Nashville) make a pact to share responsibilities for their aging relative after authorities find Aunt Tweet across state lines. Her destination had been a neighborhood grocery store. The siblings soon learn the definition of caregiver includes a cup full of patience, a slight sense of humor, and when to cry out for help. Women juggle between career and family all the time, but Tabitha Knicely (St. Louis) is struggling to find a balance. Romance is the last thing she is trying to add to her list. The Aunt Tweet she knew all her life is not the same one who is residing in her home when she accepts the role as a caregiver for six months. Overwhelmed can’t begin to describe her emotions. Marcus Whittington is an opinionated, successful business owner, but he has a soft side when it comes to the elderly. They remind him of good memories of his grandparents. When Aunt Tweet is the mystery woman who stakes out his porch, he becomes concerned that she is not being taken care of properly. He sheds his misconceptions about what Tabitha isn’t doing right when he discovers that every caregiver needs a caregiver. Marcus knows in order to win Tabitha’s heart; he has to charm Aunt Tweet’s too.

Genre: Christian Romance

Releasing:  April 3, 2018. For information about this book visit the author’s website:

Book tour hosted by Write Now Literary Book Tours



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Hello Greatness! Win, Rock and Rule !!

Hello, greatness!

So I was recently named a Top 25 Leading Woman Entrepreneur. Much of the response was either “well deserved” or “how did you do that”. Now I can’t tell you what went on in the back room of the nominating committee, however, I will share this insight IF YOU ARE THE woman who aspires to be a successful profitable flourishing and celebrated entrepreneur.

Below are the seven things I THINK went into me BECOMING a leading woman entrepreneur, and I believe this insight may do the same for you.

1. Create a vision

I quieted the voices in my mind that brought up negative reactions, assumptions and predictions so I could envision a business without limits. When you think of your future … who you want to be, what you want to have and do, you need to silence the doubts that might come up to your ideas. You want to do something that hasn’t been done before, something new and bold, and that requires defying the limits you set for yourself. Ever since I can remember being a young 20 something I had a vision committed to paper. Is your vision beyond what you see right now and is it committed to paper?

2. Invest in Yourself

Once I had my vision, I had to be bold and do what needed to be done. It takes audacity, courage and strength to act on the vision you’ve created. Lots of people have dreams and ideas … what has to separate you from them is your willingness to step out in faith and play bigger and pursue the vision. Ignore the doubts, fears and worries so you can own your vision and make it a reality. This required me doing my own personal development work. Working on yourself will help you get clear on who you are which will help you build courage and increase your confidence. How much time are you investing in your personal development daily?

3. Show up

As a young professional I had a very natural curiosity and was attracted to networking (meeting people and learning new stuff). Much later after networking my way down to the Obama White House (seeing the fruit) I became much more strategic about showing up offline and in-person to connect with leaders, influencers and interesting people who I could learn from and grow with. As a result, I was introduced to the organization that essentially names the top 25 leading women. If I hadn’t connected with them I wouldn’t have known about the award and they wouldn’t have known about me. The best jobs, leads and access come from connecting with people … you have to be visible. Do you hide behind your computer and rely on Social Media to connect with people? How many times per month are you attending networking events?

4. Be persistent (not pushy)

I didn’t succeed because I never faced any hard times and everything was easy. I’m realizing seasons of perpetual wins because I’ve stayed in it long enough to outrun failure… and long enough to be celebrated. I never gave up although I had a near meltdown just the other day (like real tears). There will be trials, hard times and even mistakes, but you must stay the course. When the fear rises or a situation looks impossible, push past the panic point and continue on. Are you persistently pushing past the breakdown, meltdown point? You have to build in your back-end system (your mind) a solid resolve that quitting is not an option.

5. Build around your gifts

Business is not for the faint at heart. It’s can be difficult although it’s sooooo worth it. The difference maker is I built a business around my gift, passion and purpose. When you are on purpose you can’t quit… the work is bigger than you and that is the juice you need to get up and go for it. Every day I’m working primarily in my core genius. I’m not in a business that doesn’t fit me. You have a core genius too. Instead of building a business around what you think you should do or your family wants or what would make the most money, develop your business around your natural gifts. Do what you’re already good at and you’ll be celebrated.

6. Give back

Another key part of my business model is I always give back. Even while I was scaling my business, I made sure to serve, to volunteer, to give back. If you want to build influence and become a standout entrepreneur, give without expecting anything in return. In fact, I’ve volunteered early with a girl’s program, then I served my church for many years, then I founded an organization Girlfriends Pray and for over eight years I’ve been serving there without expecting anything in return. But you know what? Giving my time to serve women through Girlfriends Pray is how I gained access to The Obama White House which made me a “person of interest”. Are you giving your time and talent to some charity? This is how you add value to your character and expand your conversation beyond business.

7. Be a disrupter

Last year, after I announced the launch of a new brand Money Power & Respect one of my friends says “Dee you are officially a disrupter”. I had never thought about it before that moment but looking back I could see it. I had done what was typical, normal and predictable in the growth and development space. I have my core business in leadership coaching for professional women and diversity consulting with big businesses, but then I was invited to step out of my comfort zone and do something unusual … I built an entire brand to empower men, even though my experience had been in working with women from the very beginning. That brand solved a problem and filled a void. That’s a disruption to the market… doing something that hadn’t been done before pre-cursor to other big brands and then being invited to a big conference like Black Enterprise Black Men Xcel to be a part of their first conference for men. You have to see a void in the market and be willing to step into it, take the risk and disrupt the ordinary.

So while I can’t be certain how I became TOP 25 LEADING WOMEN ENTREPRENEUR this is what I believe to be true and my advice if you aspire to do the same. In fact, Leading Women Entrepreneurs recognizes Intrapreneurs, Entrepreneurs and SocialPreneurs every year. If you think you think you are ready let us know and we’ll pass along your name.

See you at the top! by Dee C. Marshall

PS. Do you have a goal that requires you to increase your visibility, expand your network? Email and ask how we can work together.

March 6-8, 2018 Win Rock & Rule Live Stream Summit, Online Event
March 16, 2018 TNJ 25 Influential Women in Business Guest Honoree, NY
March 19, 2018 WBENC Guest Speaker, TX
March 28, 2018 Win Rock & Rule Women’s Empowerment Host, NJ


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Women History Makers in Your Life: Celebrate!

[Picture: Black Actresses & Cast from “Black Panther”]

Women History Month -Celebrate the great women entrepreneurs and market place influencers or world change agents in your life or those you admire from afar and near and just “see them”; or just those who have blessed your life, sown time, love, wisdom and support in your life; or the woman you admire because she models the message of Christ because of their fruitful spirit and are Doers of the Word. You admire the way she manages her household, raises her children and takes care of her family and still does what she does; or the woman who is unassuming, but is there when you need her , you can trust her and she can step in at a moment’s notice.
Take Action:

1. Pray for them. Pray that women will be honored in their unique, God created glory; that every kind of injustice toward women will cease .

2. Let them know what you appreciate about them.

3. Ask what can you do for them.

#BLACKWomen have come a long way. They have made and continue to make  their  presence, power and  skill evident in the marketplace, community, ministry and workplace. They are shattering stereotypes and glass ceilings and are thought leaders, CEO’s ,  change agents and influencers. They do not let others limit them.  They make good lemonade out of lemons, collaborate and make their own way.   Sarah Breedlove “Madam C. J. Walker, the first self made  woman millionaire, not just  the first black woman millionaire , had these wise words to say:
-“I got my start by giving myself a start”.
-“I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them”.

Indeed many unsung women  have  taken her  lead and  have made their own paths to success, fulfillment and service to others.  Celebrate them!

Linda Fegins, “The Prayer Leader” and  Law and Appeals.

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Call to Action: What it is and Why You Need it


Clear & Convincing Feature Article

Call to Action

“I don’t understand why we don’t get more calls from our website,” Linda Lawyer said to her brother, Lance, at their monthly marketing meeting. “The content is good and the design is attractive. Why don’t visitors contact us?”

“Maybe our call to action isn’t effective,” Lance said. “It’s only on one page.”

Lance is right. Effective calls to action encouraging contact must be easy for prospective clients to find and use.

What is a call to action?

A call to action (CTA) is any section on a website that inspires a visitor to do something. Your CTA should be short, simple, and action-oriented. It should be on each page of your website. It can be a button, text, or a combination of the two. The most common CTAs on an attorney’s website are invitations to call, click to chat, schedule an appointment, or download an e-book.

Making Your CTA More Effective

Personalize your button language. If you offer a free booklet, the download button could read:

  • Download the e-book,
  • Download your e-book
  • Download my e-book

Studies show using pronouns like “your” or “my” is personal and more effective in convincing people to act. Test each word to see which works best with your audience.

Try different words for consultation, case evaluation, or appointment. Those words sound too formal and are too overwhelming for some potential clients who simply want to ask questions. Try phrases such as, “We can help,” “Talk to an attorney,” or “Call us” added to your link to call or complete a contact form. Test to see which terms your readers prefer.

Offer various methods of contact. Some people like to call; your phone number should be on every page. Others prefer e-mail, meet face-to-face by using Zeekbeek’s appointment scheduling feature, or use live chat if you offer that feature. Make sure these options are easy to find.

Speak to your visitors. CTAs should engage your audience. Use active words. Your appointment scheduler can say, “Make an appointment in less than a minute.” Or “It’s easy and takes 40 seconds.” Tell them when they will hear from you and what to expect during that first meeting.

While these suggestions can help, experiment to determine which words, placements, and buttons work best for you. Calls to action are some of the most important language on your web page. Using few words and indicating a minimal time commitment will encourage visitors to act. They can’t be an afterthought. Take time to produce the best CTAs for your firm.

Roberta GubbinsRoberta Gubbins has served as the editor of the Ingham County Legal News. Since leaving the paper, she provides services as a ghostwriter editing articles, blogs, and e-blasts for lawyers and law firms. She is the editor of The Mentor, SBM Master Lawyers Section newsletter.

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Walk Like A King and Queen

Walk Like A King or  Queen

As we celebrate Black History Month remember –Inventors, entrepreneurs, financial wizards, and those who had a great impact on social changes and social justice. Their dreams can be achieved by those of you who make the bold decision to apply your knowledge, your energy and your talent to humanitarian goals. Think of how those we honor today gave to make a difference for others.
If it is encouraging, let him encourage;
if it is contributing to the needs of others,
let him give generously; if it is leadership,
let him govern diligently; if it is showing mercy, let him do it cheerfully. Romans 12:8 NIV
#BlackHistoryMonth #CelebrateGiftsofBlackpeople

As we celebrate great African American men and women this month I want to recognize today and thank those whose foundation we walk upon. Those who pressed forward and did not allow challenges and pain to stop them.

Victory of Spirit- Black Quotations- Persevere- Don’t Quit
“You never know which key unlocks the safe” .Bryant Gumbel, former Morning News Host #persevere
Success is achieved by those willing to persevere beyond the point where the majority stop and turn back. Today is your day.
God has given you talents, gifts and His Word. Take another step closer to your goal. Hold fast to the hope, the Word, to “doing” your dream if God put it there. (Hebrews 10:35-39)

I thank God for men and women who have grabbed the baton to make the world a better place and are stepping forward to make the dream work and  to pursue their individual dreams. Take for instance husband , father, mentor , leader , instructor and businessman  Jessie A. Cole , Jr.

Jesse A. Cole, Jr.  stepped up to the challenge of  training and working with young males to provide guidance and direction.  Cole’s book Walk Like A King: The Young Man’s Guide To Conquering The World was written specifically with the young man in mind  to answer questions about: Integrity, Self-Control, Goal Setting, Love, Personal Hygiene, Spirituality, Community Service and Education. The book addresses real life issues with practicality and offers clearly outlined solutions from a male perspective. The imbedded workbook gives the reader an immediate opportunity to implement what they’ve learned and they can track their development with ease.



Respected as “a voice for today’s generation”, Jesse has proven that he is a thought leader and a source of substance. He has published several books on personal development and executive produced the Maximize Your Greatness dvd project. Jesse uses his influence to help teenagers live the type of life that is far above what they could ever imagine. His message helps youth to transform their attitude, boost their self-esteem, overcome peer pressure and enhance their leadership ability. For over a decade, Jesse has worked as a youth counselor, basketball coach, and certified deputy instructor. His motto is K.I.N.G: Keep Investing In The Next Generation.

Jessie was inspired to write the book because of the lack of male presence in the lives of the young men I work with. He found that young boys and men  are so hungry for direction and it seemed as if they were receiving little guidance, Therefore Jessie decided to step in and provide hope and fill the void.


When Jessie wrote the book “Walk Like A King” Dr. Martin Luther King’s birthday was approaching, Black History month was a the next month .Jessie thought about the men who had deposited into his life. Believing that black young men and men of color need to feel like they belong to something bigger than themselves, the concept of “walk like a king” rose up in his spirit. A king represents not only royalty, but power. So in essence, Jessie tells  young men that they have the ability to walk in power.

Jessie shared that he has had the privilege of seeing his father and other great men walk out there manhood before him. He stated, “I’ve seen them at their highest points as well as their lowest. And the way they handles the pressure of manhood was kingly. Because of their examples, I am able to do the same and deposit back into the next generation of young kings”.

I encourage you to walk like the King or Queen God designed you to be a blessings as others.


Go to Jesse Cole’s website

“What you want to become depends on your willingness to become it.”

– Jesse A. Co

Linda D. Fegins, The Prayer Leader,

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